Case Studies

Turning product strategy into measurable business outcomes—across startups and enterprise environments.

MagicLogic

Transforming a Declining Legacy Platform into an Enterprise Growth Engine

Led a post-acquisition turnaround that arrested 50% ARR decline, modernized a 30-year-old Delphi platform into an API-first solution, and secured the first enterprise contracts in company history.

$275K First Enterprise Deal
Revenue Recovery
API Platform Enterprise Legacy Modernization Post-Acquisition
Yesware

Rebuilding Product & Design for Enterprise Growth

Led the transformation of Yesware's product organization, establishing data-driven roadmap processes and building a high-performing cross-functional team focused on enterprise customer needs.

40% Faster Releases
3x Team Growth
SaaS Sales Tech Enterprise Team Building
FullContact

API-First Product Strategy for Developer Platform

Developed product strategy for FullContact's identity resolution API, working closely with enterprise customers like Twilio and HubSpot to create seamless integration experiences.

85% API Adoption
2M+ Daily API Calls
API Platform Developer Tools Identity B2B
Kapost (Upland)

Content Operations Platform Evolution

Led product initiatives for Kapost's content operations platform, driving customer-centric improvements that increased retention and expanded enterprise adoption.

25% Retention Increase
50+ Enterprise Clients
Content Ops Marketing Tech Enterprise SaaS
Quick Left (Cognizant)

Agile Consulting & Product Development

Guided multiple client engagements through product discovery and agile development processes, establishing best practices that became templates for the organization.

20+ Projects
95% Client Satisfaction
Consulting Agile Product Discovery
SparkFun

E-commerce & Education Platform Growth

Drove product strategy for SparkFun's dual mission of e-commerce excellence and electronics education, balancing revenue growth with community building.

30% Revenue Growth
1M+ Community
E-commerce EdTech Hardware B2C
Rakuten

Global E-commerce Platform Optimization

Contributed to Rakuten's product initiatives focused on user engagement and conversion optimization within a large-scale global organization.

15% Conversion Lift
Global Scale
E-commerce Global Enterprise Optimization

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