Case Studies

Turning product strategy into measurable business outcomes.

MagicLogic

Re-architected a 30-Year Legacy Logistics Product into a Modern API Platform

Inherited a declining post-acquisition with 30 years of tech debt. Rebuilt it into a REST/SOAP enterprise API platform, reversed a 50%+ ARR decline, and secured the company's first enterprise contracts in its history.

$100M ARR Opportunity
40+ Direct Reports Managed
Revenue Recovery
Top 10% Upmarket Customer Focus
Yesware

Rebuilt the Product Org, Led an Enterprise Pivot, and Positioned the Company for Acquisition

Led Product & Design through a full enterprise repositioning — rebuilt the team, aligned engineering around a new platform strategy, and guided the company to a successful exit.

$10M ARR at Exit
$1M Landmark Enterprise Deal
10 Designers & PMs Hired
6 Cross-Functional Teams Led
FullContact

Transformed a Consumer Identity App into an Enterprise API Platform

Owned the developer portal and API product experience as FullContact shifted from a consumer identity app to an enterprise API-first platform for identity resolution and data segmentation.

Pivot B2C App to API Platform
3 Countries Global Team Footprint
Enterprise Category Pivot
REST+GraphQL API Standards Set
Kapost (Upland)

Content Operations Platform Evolution

Led product initiatives for Kapost's content operations platform, driving customer-centric improvements that increased retention and expanded enterprise adoption.

25% Retention Increase
50+ Enterprise Clients
Content Ops Marketing Tech Enterprise SaaS
Quick Left (Cognizant)

Agile Consulting & Product Development

Guided multiple client engagements through product discovery and agile development processes, establishing best practices that became templates for the organization.

20+ Projects
95% Client Satisfaction
Consulting Agile Product Discovery
SparkFun

E-commerce & Education Platform Growth

Drove product strategy for SparkFun's dual mission of e-commerce excellence and electronics education, balancing revenue growth with community building.

30% Revenue Growth
1M+ Community
E-commerce EdTech Hardware B2C
Rakuten

Global E-commerce Platform Optimization

Contributed to Rakuten's product initiatives focused on user engagement and conversion optimization within a large-scale global organization.

15% Conversion Lift
Global Scale
E-commerce Global Enterprise Optimization

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