My Process
Product Roadmap Development
I excel at defining product vision and translating that into a prioritized roadmap with business objectives tied to your product's next evolution. At its core, I establish a data-backed approach by acquiring a deep strategy and achievable through the prioritized improvement of product fit, roadmap and aligning customer pain points and industry context. Across all of my roles, I've established a data-driven decision-making culture with clear quarterly objectives that inform roadmap decisions, while maintaining flexibility to pivot as we learn more about the business.
Data-Driven Decisions
We collect data and establish metrics at every stage of the product lifecycle, establishing OKRs for SaaS companies that tie to API adoption rates, retention rate, user engagement, or activation and renewal rate discovery. We build and enhance a reporting pipeline to surface real data into actionable metrics. The key practice establishes a persistent feedback loop with customers to rapidly understand what's happening, creating clarity to determine the right interactions.
Cross-Functional Team Leadership
I've built and led cross-functional teams of PM, product, design, engineering, sales, and customer success. The enablement of a PM's job is constantly capturing signals from across key stakeholders, aggregating and synthesizing information to drive visibility. I've learned that great products are team games - cross collaboration ensures clearly articulating the big-picture to stakeholders and addressing their roles in the roadmap.
Technical Fluency Working With Engineers
The core PM requirement is working closely with the engineering team to actually understand what they're building. From API-based platforms to database architecture decisions, I can break down technical requirements, show results in technical builds, and use standards that allow increased collaboration. I am a Product Manager who bridges the gap with a true partnership approach to the team.
Agile Methodologies
I've led Agile product development using Scrum as a framework while being flexible in adapting tools as needed. Two-week sprints with clear acceptance criteria, combined with processes that help businesses refine with quality and an emphasis on continuous development. It's about fitting the process to the team and product, not the other way around.
Product Lifecycle Management
The best solutions are discovered through disciplined iteration, starting early and often to engage stakeholders with meaningful feedback. The "ship, learn, repeat" approach means getting solid product into users' hands quickly, then improving based on real feedback rather than pursuing perfection before launch.
Enterprise Experience
Building for enterprise customers requires operating with precision. Working with customers like Twilio, Twitter, and HubSpot, I understand that enterprise products demand more than just features - they require robust APIs, comprehensive security, deep customer partnerships, and iterative delivery. Enterprise success comes from the ability to evolve with customer needs.
Builds Product & Design Teams From Scratch
I've built product and design functions from the ground up multiple times, growing high-performing teams that ship products customers love. Success comes down to fundamentals: hiring people who care about problems, creating healthy processes and relationships, and building culture that lets talented people do their best work.
