We choose user interviews, market analysis, and stakeholder feedback to place our bets and inform our roadmap. Our software works best when it is informed by both qualitative and quantitative inputs.
Software doesn’t become pixel perfect without taking chances. Every release builds upon the last. We take calculated risks one sprint at a time, toward larger OKRs and quarterly goals, ultimately in service of the roadmap and the company’s purpose. We either succeed or learn, but never fail.
We must deliver business value early and often. We err on the side of action. However, if user don’t understand our features, they will not use it. Design thinking optimizes by testing our assumptions while they are being built so when they hit the market they can meet the user exactly where they are.